Are you dreaming to build your own store online, establish your own brand, and pursue your financial goals? Then congratulations!
As an aspiring online merchant, it’s important to follow strategies to make sure that you not only land your first sale but generate a continuous cash flow for many years to come.
The fact is that more people shop for products on the internet. In 2016, there were approximately 209.6 million shoppers in the US alone. This number is expected to reach 230.5 million in 2021.
So here are a few questions to get you started: Have you decided on the right products to sell? How will you provide your audience with satisfying experiences? What are your strengths in selling?
You don’t need to be an expert to succeed in becoming an online merchant. Our guide here will help you get started. Don’t miss out on this learning opportunity so keep reading.
Tips to Follow When Selling Products Online:
- Know what to sell online.
This is the first and perhaps the most important step to succeed in selling online products: Knowing what to promote. While it can be tempting to market different things at once, a.k.a. “trying to be everything to everyone,” you gain a competitive advantage when you target a specific market.
For one, you get to avoid too broad categories. As a result, you stand out. Online merchants who are niche-focused also know their products very well and therefore can offer a much better customer service.
Start considering various product ideas today. Get some inspiration by visiting other shops and looking through their offers, asking the opinions of your friends and family, and researching industry trends.
- Ensure a fast loading website.
As a general rule, online shops that load faster create better user experiences. Remember that the competition is tight these days. The last thing that customers expect is an extremely slow speed that makes it difficult for them to browse products and complete the check-out process.
Clearly, Google emphasized that speed is a ranking factor. And not only does speed influence your e-commerce store’s rankings by allowing spiders to easily crawl your pages; speed also affect your conversions and sales.
- Create a blog section for your store.
One of the ways potential customers find you is through the content you produce. Content creation or blogging helps boost your SEO therefore attracting people looking for information about your products.
So whether you write how-to posts, case studies, or product reviews, blog content gets the word out about your business. To be successful in this inbound marketing strategy, make sure that your content is relevant to your offers.
For example, if you sell exercise products, consider writing a post on ways to stay fit while incorporating the use of your product. Lastly, don’t forget to optimize for key phrases that your target audience are using to discover you. Google Keyword Planner is a good keyword research tool to start with for free.
- Establish a social media presence.
After you decide on your products, build a store, and produce content, enhance your presence by being active on social media. Having a social media profile is no longer an option since today people are actively engaging in social networks like Instagram, Facebook, Pinterest, and more.
It makes good business sense to be where your prospects are. A simple way to amplify your social media presence is to use hashtags. Hashtags allow your posts to be found even by those who are not currently following you.
Succeed in social media marketing by having a strategy in place. Every post you share must be in line with your goals. If one of your goals is to increase your email subscribers, try offering a downloadable ebook or resource on your landing page and requiring prospects to enter their email address. Share this page on social media.
- Offer stellar customer service.
A great website and affordable products won’t bring in more sales if you don’t prioritize customer service. Many business owners think that a lot of work needs to be done to keep their customers happy.
It’s the little things you do for your audience that delights them. Even a simple money-back guarantee or a no questions asked return policy goes a long way.
Other easy ways to satisfy your audience is to listen to their complaints, be readily accessible when they need you, and be honest with the features and benefits of your products. If you made a mistake, be humble enough to admit it and make it up to your customer.
Like I said earlier in this post, it’s not necessary that you’re experienced in order to succeed in selling products online. Along the way, you’ll build your strengths and improve. And of course, follow all the strategies I shared with you today. Now go to work and make that first sale.